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Mission, Vision and Values
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Mission

Our mission is to reliably support businesses across Great Britain with unparalleled, customised water and wastewater services. Our core guiding principle is one of mutual success through partnership. We commit to reduce water consumption and improve environmental footprints, through stakeholder involvement and collaboration. We aim to become a trusted partner by upholding our values whilst maintaining the highest levels of integrity, engendering confidence in the ongoing journey to sustainable water management.

Vision

Our vision is to be Great Britain's leading independent specialist water retailer, acknowledged for exceptional service, commitment to sustainability, and the expertise to manage the most complex of client portfolios. We aim to set the standard for service excellence, lead the industry in water efficiency, utilise cutting-edge technology and promote long-term strategic planning. We envision a future where our clients, in partnership with TWRC, continuously adapt to the evolving needs of the market, exceed sustainability targets, and in doing so, contribute to a more environmentally responsible society.

Our core values

Excellence

We are inspired to consistently deliver superior quality services with integrity, continuously innovate, and exceed expectations in every area of our business. We set ourselves high standards and strive to continuously improve performance to ensure that our clients receive excellent service.

Trust

Through transparent communication, consistent delivery on promises, and maintaining confidentiality and reliability in our services, we earn trust in our relationships. We foster confidence in our services and nurture strong partnerships with our clients and stakeholders.

Sustainability

We encourage responsible water management practices whilst minimising environmental footprints. We are actively engaged in making positive contributions locally as well as to the wider community. We are deeply committed to responsible resource management in support of a sustainable future for new generations.

Openness

We promote a collaborative environment where ideas are freely shared, feedback is encouraged, and communication is transparent and clear. We prioritise open communication and transparency, fostering clarity with our clients, stakeholders, and within our teams.

Dedication

We are driven to deliver consistent outputs, exceed expectations, and uphold our commitments. Our focus is to continuously learn, innovate, and develop to evolve with the industry, expand our capabilities, and enhance our service to clients.

Respect

When engaging with our clients, partners, and colleagues, we value diversity, active listening, empathy and fairness in every interaction. We foster an inclusive environment by ensuring that everyone is treated with respect and dignity, promoting collaboration and mutual understanding.

Meet our team members

Find out what our team likes about the company and meet the people behind our success.
Mohamed Abadayah
Mohamed Abadayah, Associate Director
"I really enjoy working at The Water Retail Company because of the supportive and collaborative culture. The company values personal growth and offers great opportunities to develop new skills. Being part of a team that’s passionate about innovation and making a difference in the water industry makes my job truly fulfilling."

Bio:

Mohamed is an accomplished Associate Director with extensive experience in the water industry. He leads a team of account managers and analysts within the operations team, focusing on delivering exceptional client service and strategic water management solutions. Specialising in account, contract, and project management, Mohamed works closely with key customers to manage billing and develop customised water optimisation strategies. He holds an AgilePM qualification in project management, with expertise in customer relationship management, operational efficiency, and strategic planning.